RESUME
SAN FRANCISCO CHRONICLE
AUDIENCE EDITOR/SOCIAL MEDIA EDITOR
May 2021 - Present
- Oversee the newsroom's social strategy and day-to-day maintenance of all social platforms
- Collaborate across departments to work on social media packaging and original content for social
- Work with audience team on SEO strategies, daily digital and social targets, headline brainstorms, long-term engagement initiatives and more
- Oversaw the promotion of all of The Chronicle’s daily editorial content across all platforms — website, app, newsletters, push notifications, social media, media partners (Google News, Apple News, Flipboard) major projects and social-only elements for features, projects and investigations
- Developed social campaigns, often for multiple projects on various deadlines running at the same time
- Worked with a small team on long-term newsroom strategy specifically focused on social engagement and growth
BAY AREA DISC ASSOCIATION
MANAGER OF COMMUNICATIONS
August 2019 - Current
- Oversee the day-to-day communications of the nonprofit, including newsletters, social media posts, ads and website layout, including the end-of-year “We Are BADA” campaign
- Responsible for managing all youth programs for the local organization that oversees all Ultimate Frisbee activities in the Bay Area, including leagues, tournaments, after-school programs, summer camps and teams
- Run the first year curriculum of the GURLS Program, a leadership initiative for high school-aged female-identifying athletes
THE NATIONAL
HOMEPAGE EDITOR/SPECIAL PROJECTS REPORTER
Sept. 2010 - July 2017
- Responsible for the placement and promotion of all editorial content on the newspaper’s website, which received more than 9 million pageviews per month
- Edit and publish all early shift news content, which includes writing local breaking news as needed
- As the digital project leader for our 15-strong online team, I oversaw all web- and social-only content from conception to implementation
- Monitor daily, weekly and monthly analytics/metrics for the website and all social media accounts and report to newsroom partners about areas of growth and updates on meeting targets (by section and as a whole)
- Control social media accounts for The National (Twitter, Facebook, Google Plus, Instagram) and associated company campaigns and corporate partnerships, growing the brand’s social presence by more than 600% in two years
- Lead office-wide trainings on digital best practices with modules on SEO and increasing social engagement, user experience design and mobile-first strategy
CAMBRIDGE CHRONICLE + WATERTOWN TAB
ASSISTANT NEWS EDITOR
Sept. 2009 - Sept. 2010
- Responsible for all of the print paper’s editorial content each week for one community, covering primarily municipal issues/town features, and updated the website several times a day with fresh stories, photos and video
- Responsible for paper layout, photography and content selection, and wrote regular editorials
- Monitored daily blog and Twitter feed, and posted stories/videos/photo galleries online daily
SKILLS AND AREAS OF EXPERTISE
Experience in a leadership role, including managing newsroom operations and leading an online team
5+ years experience curating home pages for both browser-based audiences and on mobile screens
Accomplished project manager who oversaw digital and social campaigns at both The San Francisco Chronicle and The National
Extensive experience spearheading digital and social strategy, including overseeing social media campaigns for special projects and developing multi-platform promotion plans
Led The National’s strategy for increasing audience and social engagement
Experience collaborating with corporate partners on campaigns and promotional initiatives
Experience in web production and creating story packages on multiple deadlines
Have been a guest lecturer at the Massachusetts College of Liberal Arts, Harvard Extension School and Northwestern University's Medill School of Journalism
18 years’ experience in publication layout and graphic design
Elite Ultimate Frisbee player who has competed in 20 countries, at five world championships and one U.S. national championship
EDUCATION
MASTER OF SCIENCE: JOURNALISM - GOVERNMENT, POLICY AND POLITICS 2009
Northwestern University - Medill School of Journalism, Evanston, Ill.
B.A. (SUMMA CUM LAUDE): ENGLISH/ COMMUNICATIONS 2007
B.A. (SUMMA CUM LAUDE): PHILOSOPHY
Massachusetts College of Liberal Arts, North Adams, Mass.